Because you are reading this blog you are currently searching for a domain finder service or are in the market to acquire domain names to help your business grow. It may be that you are looking for a great name to develop a new opportunity. No matter what the reason you are looking for a new domain I would suggest that you take a few minutes to consider the benefits of purchasing an existing aged dropping name then registering a new domain.

Let me start off by saying if there is a new domain available with the exact term or brand that you are looking for then go with your head and purchase that domain. If you have not fully made up your mind then maybe I can suggest the Protrada Domain Finder application.

Defining an aged dropping name would be a domain name that has previously been registered by another entity and for whatever reason they have decided not to renew it. Some reasons why domains drop are forgetting to renew domain, lost registrar passwords, changing of company email accounts and many other reasons.

So what are the advantages for you re-registering an expired domain against registering a new domain?

• Domain Backlinks – Most expiring domains, particularly those domains that have been active both with content and socially in the past have other sites linking to them, and these old links coupled with new links that you are going to generate form a vital part in determining how well your domain will rank in the search engines for particular keyword phrases.

• Page Rank As a result of these anchor text links, many of these expired domains will have existing page rank that can help you to be indexed in the initial few months. A newly registered domain starts off with a Page Rank of N/A.
• Age From previous studies conducted by the SEO community it has been deteremined that the search engines give more ranking and indexing power to domains that have been continuously registered for a long period than other domains. Even though Google consistently refute this claim.
• Web site Visitors Many domains will have established traffic from browser bookmarking, with traffic arriving to that domain on a regular basis. This pattern provides value to the domain
• New Domains and the Sandbox New domains when registered are sometimes placed in a “sandbox” where they will not rank on their keywords quickly like aged domains until they have proven that the website engages the visitors. The search engines track this with metrics like sites bounce, CTR (Click Through rate) on Search terms in the serach engine and a number of other metrics.

These above points are factors that should be considered when deciding whether to purchase an expired domain at auction versus hand registering a new domain name.

There are 2 types of expiring domain (see domain dropping cycle) and a domain investor should become familiar with the difference between an expired or aged domain and a deleted domain.

An aged or expired domain name is purchased from the registrar at auction and has the age preserved. For example if a domain was registered five years ago and I didn’t renew the registration and it was picked up at auction, then the new owner would own a domain that is five years old and retains all the advantages of the domain prior to transfer from the search engines.

If however, you register a deleted domain see pending delete, you effectively have registered a received the same rights as a registering a new domain. You will still will get the backlinks created previously, any page rank, and bookmarked traffic, however the serach engines see the domain as a new domain and may be subjected to the sandbox.

So if keeping the domain attributes is a priority for your domain finder service then securing the domain before it is deleted by the domain registar. This may be dearer then buying new but you will get the age benefits to add to the domain name.

Protrada provides its members with a great expiring and deleting domain finder service with over 300 thousand domains available daily. The filtering tools for the Domain finder service offer filtering and sorting capabilities on domains for page rank, backlinks, age, extension, keyword search and much more.

Essential tips your Domain Finder should provide when purchasing aged domains

Find domains with keywords that you can use to improve your business performance

1. Filter out domains that are under 5 years old (the older the domain more value it holds).
2. A domain with existing page rank is not essential but a bonus if you can find it.
3. A domain with back links is not essential but will provide more value then a domain with none.
4. Existing web traffic will enable you to build the new strategy quicker. However it must be part of the overall strategy and considered a bonus.
5. Check the history of the domain. I personally use waybackmachine to make sure that the previous owner’s content and strategy was not black hat and the search engines haven’t blacklisted the domain.

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Using a Domain Finder like Protrada can really provide your business with a leg up on your competition. The domain finder service allows you to find the right aged domain meeting all the above attributes quickly and efficiently.

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